Take Aways:

  1. Demographics matter:  Whether it be your customers or your staff or your team, who they are and how they’re changing is important information you need to understand in order to cater to their beliefs or their needs. 
  2. Demographics are somewhat predictable: A clear understanding of what happened during similar historical times and how people responded can be strategically helpful for any company or individual working to distinguish himself in a crowded field.  We’ve been here before.  Many times, in fact.
  3. Each generation seeks their own messages and leaders during times of change:  Today’s economy has caused great amounts of uncertainty in our society.  Each of the four generations in today’s workplace (and marketplace) are seeking different messages to give them confidence and reassurance.
  4. The things that should matter the most:  A list of the top items that your industry or people need to be concerned about regarding current generations of employees or customers based on A) each of these generation’s backgrounds and B) where they’re headed now.